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Jeanine Guidry, Ph.D.
Assistant Professor
VCU Robertson School of Media and Culture
Director, Media+Health Lab

In partnership with the Richard T. Robertson School of Media and Culture, this new asynchronous online course is open for VCU students and VCU and VCU Health employees for three academic credits (MASC 492.C01 CRN 41110), as well as in a noncredit format (25 contact hours) for the general community. Complete your work on your own time!

Logo for the VCU Robertson School's Media + Health LabHalf of the noncredit revenue generated from this course will be dedicated to Coronavirus-related research by the VCU Richard T. Robertson School of Media and Culture's Media+Health Lab, and the other half will be used to fund student needs during the crisis.


The COVID-19 pandemic (Coronavirus) is a major challenge for society, the health sector and those who communicate with the public for health departments, hospitals, and health-related nonprofit organizations. This online course will explore digital media strategies relating to COVID-19 and develop digital content for nonprofit messaging and campaigns. The class will further address the following issues:

Read more in VCU News>


Who should take this online course

The Digital Media Strategies for the COVID-19 Crisis course is ideal for current VCU students, VCU and VCU Health employees, as well as those working in the healthcare, communications, higher education, or related professions. Students and employees taking the course for credit will complete 45 contact hours; those taking the course as noncredit will complete 25 contact hours. While the online course is asynchronous and recordings of lectures will be available, students may tune in to view live broadcasts. The course will also include guest speakers, online discussions, and project-based activities.


The prerequisite of MASC 203 or 204 is waived for this course when taken for credit, and there are no prerequisites for the noncredit option. An independent study is designed for students who wish to study subject matter not offered elsewhere in the mass communications' curriculum, and in this case specifically related to the use of digital media amidst the current COVID-19 pandemic.


For credit:

There is a maximum of 3 credits per semester for independent study for students, and a maximum total of 6 credits for all independent study courses.

Tuition benefits or education assistance may be available to qualified employees. Contact Human Resources to determine eligibility, and refer to for specific details. Required forms for registration are available on this page under 'Helpful links'.

Visit our Registration page for additional instructions on registering for undergraduate credit. Those active in the Banner system can register online through eServices. The tuition and fees calculator for credit students can also be accessed on this page under 'Helpful links'.

Registration is now closed.

For noncredit:

Community members wishing to take the course as noncredit (as pass/fail) for $195 will register online through the VCU Office of Continuing and Professional Education (VCU OCPE). Noncredit registration will remain open through 11:59 p.m. on Thursday, April 2. Noncredit students will not be required to take an assessment upon course completion.

Ask about our VCU Alumni discount. Coupon code must be applied at the time of registration.

Registration is now closed.

Want to find out more? Get in touch.