Joshua J. Smith, Ph.D. is an award-winning faculty member and Assistant Professor of Public Relations at the Richard T. Robertson School of Communication, where he currently serves as Interim Associate Director. He teaches undergraduate and graduate courses in public relations, mass communication, media, and artificial intelligence, with expertise in writing, strategy, media relations, and visual communication.
Dr. Smith previously served as Dean’s Fellow for Badges, Internships, and Experiential Learning, and as Sequence Coordinator in Public Relations, where he oversaw scheduling and adjunct faculty. He is currently Special Assistant to the Dean for Innovative Learning and AI Initiatives and is the founder of the Media + AI Initiative at VCU, an interdisciplinary effort advancing media and AI literacy across academic and professional contexts. His leadership in pedagogy has been recognized with the Excellence in Pedagogical Innovation Award, alongside numerous national awards for collaborative industry work.
With more than a decade of full-time experience in nonprofit, healthcare, and business communication and leadership, he continues to consult nationwide on award-winning campaigns that bridge professional practice and academic insight.
Dr. Smith earned bachelor’s and master’s degrees in mass communication with a focus on strategic public relations and completed a Ph.D. in Media, Art, and Text. His research explores media psychology, technology’s role in decision making, and the ethical dimensions of communication in digital environments.
He has contributed extensively to curriculum development at the school, college, and university levels, leading program overhauls, creating new courses, and strengthening the undergraduate Public Relations and graduate Integrated Communication programs. His academic work spans ethics, healthcare communication, media literacy, media psychology, and digital media tools.