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(Archived) The Business of Craft Beer

Quench your thirst for knowledge in the art of craft beer!

In the Business of Craft Beer program, you will learn the essential business skills needed to be successful in the craft beer industry, with expert instruction from on-campus and industry partners including Artisanal Brewing Ventures, Center of the Universe Brewing Company, Dogtown Brewery, Origin Beer Lab, Richbrau Brewing, VCU Robertson School of Media and Culture, VCU School of Business, Virginia ABC, WestRock, Yuengling Sales, and more.

This unique experience integrates classroom and experiential learning, with on-site experiences taught by industry experts. In addition to a certificate of completion from VCU, you will receive a certificate for completing on-site licensee training with a Virginia ABC Special Agent, as well as a Craft Brewers Guild Quality and Safety Certificate through our partnership with the Virginia Craft Brewers Guild.

Business of Craft Beer

February 10-May 13, 2020 (canceled)
Mondays and Wednesdays, 6-9 p.m.
Registration Fee: $2,495 ( available)
Where: Varies

Registration is closed.

All materials and experiences are included.

Discounts are available for VCU Alumni, VCU and VCU Health employees, active-duty military, reservists, Guard members, veterans, and military spouses, and for local breweries looking for professional development for their employees. Please note, coupon codes cannot be combined. For enrollment assistance, or applicable coupon codes, please email: or call (804) 828-1322.

Limited to participants that are 21 and over at the time of the first meeting.
A valid state issued driver's license or identification card required to participate.

What we have on tap:

  • Entrepreneurship
  • Business Operations and Human Resources
  • Financial Activities
  • Packaging
  • Branding and Marketing
  • Sales and Customer Service
  • Engineering and Maintenance
  • Safety and OSHA

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Want to find out more? Get in touch.